Porto Santo Fut '24

  • Category: Graphic Design
  • Company: OneSeven
  • Year: 2023 - 2024

This project aimed to create a brand for a football tournament that would happen in the following year, from the logo to all of the assets and promotional material that would be used in said event.

Logo

The client gave little direction for the logo, only asking that it represent both football and the host island, Porto Santo.

My first concept was a team-style logo inspired by e-sports clubs, but it didn't fit. For the second, I focused on what defines the island — its beaches. I designed a dome of umbrellas that also formed a football's hexagon pattern, which the client immediately liked. The design was kept simple so it could be reused in future tournaments by changing the year number and color.

I later explored adding more elements to emphasize “Porto Santo,” but we ultimately kept the original version with just the umbrellas.

The first two logo options
Details exploration of the logo B

The first two logo options and tests of extra elemements in logo B.

We settled for the following logo options:

Original logo, dark background
Original logo, light background
Simplified logo, year color background

Promotional material

As far as promotion of the event went, I started by making and managing social media accounts on instagram and facebook. You can check the instagram timeline on https://www.instagram.com/portosantofut/

Porto Santo Fut's instagram

The event's instagram page.

The promotional material included the following items, which you can see pictured below:

  1. - Flyers
  2. - Standing prisms on each tournament designed meeting point
  3. - Wristbands
  4. - Flags
  5. - Decoration and identification of the main meeting point
Porto Santo Fut's flyers
One of the Porto Santo Fut's standing prisms
Porto Santo Fut's wristbands
Porto Santo Fut's flag
Porto Santo Fut's main meeting point
Porto Santo Fut's main meeting point

Pictures of the promotional material

Trophies

For the trophies, they were made in 2 parts. We started by partnering with a company abroad to have the 3D engraving done on glass prisms, and then made the trophy around it, as you can see in the pictures below.

Porto Santo Fut's trophy mockup
Porto Santo Fut's trophies
Porto Santo Fut's trophies
Porto Santo Fut's trophies

The tournament trophies.